Comparative Advertising: Samsung & Google Sprinkle in Humour

Posted by Boaz Willinger
20
November 2017
Comparative Advertising: Samsung & Google Sprinkle in Humour
You're probably familiar with the long running jabs Pepsi has taken at Coca-Cola over the last 4 decades, but did you know that this type of 'advertising' has a name? Comparative advertising takes a particular product and mentions the competition by name to showcase the competi...
Posted in: Video Advertising Branding   0 Comments

9 Tips to Succeed Online This Holiday Season

Posted by Boaz Willinger
30
October 2017
9 Tips to Succeed Online This Holiday Season
As Halloween slowly creeps up, we can't help but start thinking about the holidays. The holiday season seems to start earlier each year, so we think it's wise to plan ahead and get your reindeer in a row. The season brings promise of warmth and family, while for business it brings ...
Posted in: Website Performance Customer Engagement Online Marketing   0 Comments

SSL Certificates : Google's New Mandate

Posted by Boaz Willinger
19
October 2017
SSL Certificates : Google's New Mandate
  Google's never-ending push for security and serving relevant content has led them to push harder for website owners to secure their online properties. In September, Google rolled out an alert to site owners that haven't implemented SSL certificates stating that their website...
Posted in: Behind the Scenes Website Performance Search Engine Optimization Web Development   0 Comments

SEO vs. PPC : Choosing Your Online Marketing Path

Posted by Boaz Willinger
26
September 2017
SEO vs. PPC : Choosing Your Online Marketing Path
If you've been working on a marketing plan, you've probably heard that investing in your digital marketing is a must. Online marketing is cost effective, proven and measurable, making it a natural inclusion. But you've probably also heard the terms Search Engine Optimization&nb...
Posted in: Pay Per Click Search Engine Optimization Online Marketing   0 Comments

12 Easy SEO Tips to Boost your Website's Ranking

Posted by Boaz Willinger
30
August 2017
12 Easy SEO Tips to Boost your Website's Ranking
Everyone loves the creative aspect of putting together a brand new website. From choosing grand imagery to finding the right colour palettes, it's all fun and games until SEO enters the stage. Once the topic of SEO reaches the table, some squirm uncomfortably at this intangible concept. ...
Posted in: Content Marketing Website Performance Online Marketing   0 Comments

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Email Marketing for Alexa: A Guide to Adaptation

Posted by Boaz Willinger
26
February 2019
Email Marketing for Alexa: A Guide to Adaptation
In December 2018, Amazon released an update for Alexa that added the ability to read and compose emails. That's right, Alexa will now not on...
Posted in: News Email Markerting Customer Engagement   0 Comments

Making Connections (and Sales) with Valentine's Day Marketing

Posted by Boaz Willinger
13
February 2019
Making Connections (and Sales) with Valentine's Day Marketing
What is the price of love? A lot, apparently. Between the last couple of February 14's, there was a $1.5B increase in Valentine's Da...
Posted in: Website Performance Business Development Branding   0 Comments

Marketing Trends to Watch for in 2019

Posted by Boaz Willinger
29
January 2019
Marketing Trends to Watch for in 2019
A new year means new marketing trends to take advantage of in order to grow your business like never before. Learn about important marketing...
Posted in: Content Marketing Website Performance Online Marketing   0 Comments
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