Posted in Web Development

Do You Control Your Company Website, or Does it Control You?

Posted by Benoît Mercier
30
July 2015
Do You Control Your Company Website, or Does it Control You?
If you're an entrepreneur or a small business owner, you thrive by being in control of your business. You call the shots; you decide what to do, when to do it, and how it gets done. After all, you've built the business from the ground up based on your vision; you've put in the hard wo...
Posted in:BloggingWebsiteWeb DevelopmentWebsite Performance   Comments__

Why You Need to Register Your Domain

Posted
23
July 2015
Why You Need to Register Your Domain
Having your own carefully chosen web address is crucial when establishing your business. You choose an office or shop space based on if it looks welcoming and trustworthy, and you should treat your domain name the same way. Below are a few important reasons why you should register your domain ...
Posted in:WebsiteWeb DevelopmentWebsite Performance   Comments__

Why Spend Money On a Website When You Can Make Your Own For Free?

Posted
8
April 2015
Why Spend Money On a Website When You Can Make Your Own For Free?
There are dozens of sites out there that offer cheap and sometimes free website themes for small businesses that want to put up a website at minimal cost. With so many inexpensive options, you may wonder, "Why should I pay for a custom website if I can get one cheap?" It may surprise...
Posted in:WebsiteWeb Development   Comments__

Does Your 'About' Page Say What You're Really About?

Posted
24
March 2015
Does Your 'About' Page Say What You're Really About?
Between creating compelling product descriptions and service pages, you might be forgetting one of the most important and heavily viewed pages on your company website: your About page! Putting a little effort into explaining who you are and what your business stands for can go a long way towar...
Posted in:BrandingWeb Development   Comments__
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Why Most Small Business Websites Don’t Generate Leads (And How to Fix Yours)

Posted by Bloomtools Canada on 5 May 2026
Why Most Small Business Websites Don’t Generate Leads (And How to Fix Yours)
Most small business owners have had this moment:You invest in a new website. It looks clean, modern, maybe even impressive. You send the link to a ...
Posted in:Lead GenerationOnline MarketingBusiness Development   Comments

10 Website Features Every Canadian Small Business Needs to Compete Online

Posted by Bloomtools Canada on 16 April 2026
10 Website Features Every Canadian Small Business Needs to Compete Online
Why Your Website Is the Foundation of Your Digital SuccessFor Canadian small businesses, your website is more than just an online presence—it’s...
Posted in:Lead GenerationWeb Development   Comments

From Website Visitor to Paying Customer: Building a High-Converting Digital Funnel

Posted by Bloomtools Canada on 18 March 2026
From Website Visitor to Paying Customer: Building a High-Converting Digital Funnel
Why Most Business Websites Fail to ConvertMany Canadian businesses invest in building a professional website—but stop short of turning that websi...
Posted in:Search Engine MarketingLead GenerationCustomer EngagementBusiness Development   Comments
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