One of the most difficult hurdles for a small business or startup is building brand recognition. In order for your business to succeed, consumers need to know who you are, what you do and what makes you different from other businesses in your industry. The best way to do that is through your webs...

The online world is going mobile. With a colossal shift towards handheld and portable devices, mobile traffic has already begun to overtake desktop traffic. (As of 2014, mobile traffic officially outpaced desktop traffic). Google's algorithm update in April 2015 - an event webmasters and...

Maybe you think it's a waste of time. "I didn't build my business by posting pictures online," you tell yourself serving customers is what you do best. But social media has transformed how customers find, and research, a business. In fact, nearly 4 out of 5 customers trust o...

Many companies use the basic social media platforms as part of their social media strategy (think Facebook, Twitter, LinkedIn, Google+) but there's an unexpected social media platform companies have begun using to win business: Pinterest. That's right! Pinterest isn't just for ...

Google+ is Google's response to the popular social media site Facebook. It's a tool that businesses can and should be using in their social media strategy. Google+ has yet to surpass social media platforms like Facebook and Twitter, but creating a Google+ My Business page does have ben...

Existing customers want to share their experience with businesses (both good or bad!), and potential customers want to see what others have to say before trusting businesses with their money. In today's technology driven world, online reviews influence consumers more than ever and have bec...

YouTube explains it like this: "You can think of cards like an evolution of annotations. They inform your viewers about other videos, merchandise, and playlists. You can direct viewers to your website, encourage them to join your mailing list and more. They look as beautiful as your video...

The constantly evolving nature of social makes it difficult for even the most tech savvy social butterflies to keep up. With a new platform launching what seems like every day, it is crucial that your business is able to keep up with the times. If you want your business to be relevant to custo...