Google+ is Google's response to the popular social media site Facebook. It's a tool that businesses can and should be using in their social media strategy. Google+ has yet to surpass social media platforms like Facebook and Twitter, but creating a Google+ My Business page does have ben...

Existing customers want to share their experience with businesses (both good or bad!), and potential customers want to see what others have to say before trusting businesses with their money. In today's technology driven world, online reviews influence consumers more than ever and have bec...

YouTube explains it like this: "You can think of cards like an evolution of annotations. They inform your viewers about other videos, merchandise, and playlists. You can direct viewers to your website, encourage them to join your mailing list and more. They look as beautiful as your video...

The constantly evolving nature of social makes it difficult for even the most tech savvy social butterflies to keep up. With a new platform launching what seems like every day, it is crucial that your business is able to keep up with the times. If you want your business to be relevant to custo...