Why Your Website Needs a Good CMS (Content Management System)

Posted on 26 April 2019
Why Your Website Needs a Good CMS (Content Management System)
Content. Content. Content. Everything you send out into the world is content, whether it's on a billboard, in a magazine, in a Facebook ad, or in an Instagram post. But the heart of your content is on your website, the place that everything else (Google and Facebook ads, display ads, e...
Posted in:Content MarketingWebsiteWebsite Performance   Comments

Is Your Website SSL-Secured?

Posted on 27 March 2019
Is Your Website SSL-Secured?
Congratulations on your new website! It looks beautiful, reads well, and conveys everything you need it to. So are you finished? The answer is: It depends. Is your site SSL-Secured? If you're SSL-Secured (you have an SSL certificate) your website and any private information you'...
Posted in:Search Engine OptimizationOnline MarketingWebsiteWebsite PerformanceNews   Comments

Email Marketing for Alexa: A Guide to Adaptation

Posted on 26 February 2019
Email Marketing for Alexa: A Guide to Adaptation
In December 2018, Amazon released an update for Alexa that added the ability to read and compose emails. That's right, Alexa will now not only read you your emails, but also let you compose replies with voice. It's compatible with Gmail, Outlook, Hotmail and Live, and will tell you the...
Posted in:Email MarkertingCustomer EngagementNews   Comments

Making Connections (and Sales) with Valentine's Day Marketing

Posted on 13 February 2019
Making Connections (and Sales) with Valentine's Day Marketing
What is the price of love? A lot, apparently. Between the last couple of February 14's, there was a $1.5B increase in Valentine's Day spending, presumably on singing teddy bears, jewelry, flowers, and edible undergarments. The key to winning over your customers' hearts is t...
Posted in:Business DevelopmentBrandingWebsite Performance   Comments

Marketing Trends to Watch for in 2019

Posted on 29 January 2019
Marketing Trends to Watch for in 2019
A new year means new marketing trends to take advantage of in order to grow your business like never before. Learn about important marketing trends like the growth of voice search and AI marketing from the top web builders for small businesses.
The Expansion of Voice Search Marketin...
Posted in:Online MarketingContent MarketingWebsite Performance   Comments

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How to Get Your Newsletters Opened More Frequently

Posted by Bloomtools Canada on 24 November 2020
How to Get Your Newsletters Opened More Frequently
There are billions of emails sent globally each day, it's easy to think that your email marketing is just a small fish in a massive pond...
Posted in:Email Markerting   Comments

Virtual Alternatives to Traditional Corporate Holiday Parties

Posted by Bloomtools Canada on 12 November 2020
Virtual Alternatives to Traditional Corporate Holiday Parties
As we get closer to the holiday season, it's safe to say we won't be celebrating the way we usually do at work. While there won't be ...
Posted in:Behind the ScenesCustomer Engagement   Comments

How to Deal with Negative Reviews Positively

Posted by Bloomtools Canada on 20 October 2020
How to Deal with Negative Reviews Positively
So you've come across a negative review of your company. It's never fun to read negative company reviews when you put your heart and soul...
Posted in:Internet MarketingCustomer EngagementBusiness DevelopmentSocial MediaNews   Comments
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