Alexa, How Does Voice Search Differ from Text Search?

Posted on 26 March 2018
Alexa, How Does Voice Search Differ from Text Search?
If you're a parent, Alexa or Google Home has probably made managing your family a little easier, from updating after-school shopping lists for your kids, to finding cheesy jokes to amuse said kids while you shop. If you're a kid, Alexa or Google Home has probably made annoying your...
Posted in:Search Engine OptimizationContent MarketingWebsite Performance   Comments

How Your Business Will Benefit From Having a Blog

Posted on 22 February 2018
How Your Business Will Benefit From Having a Blog
You had the best of intentions when you started your business blog; regular updates, interesting content, giving your company a distinctive voice - then life happened and your blog was left behind in the dust.  It may seem humanly impossible to maintain a blog while running your busin...
Posted in:BloggingContent MarketingWebsite Performance   Comments

Your Cost Per Click is Increasing - and This is Why It's Good News

Posted on 26 January 2018
Your Cost Per Click is Increasing - and This is Why It's Good News
You've probably seen the little ads at the top of Google search engine result pages (SERP) that beckon you to click on one featured business or other. If you've dug your heels into advertising on Google, you'll want to skip ahead to our discussion on how your increasing CPC is ...
Posted in:Behind the ScenesPay Per Click   Comments

Instagram and Hashtags: The Online Marketing Tag Team

Posted on 16 January 2018
Instagram and Hashtags: The Online Marketing Tag Team
Hashtags, once referred to as the 'pound' symbol, began taking off on Twitter around 2006. Nowadays, hashtags are integral to any social media campaign strategy because they connect you to your target market. Currently, Instagram is the platform of choice for hashtags but they're a...
Posted in:BrandingSocial Media   Comments

Organic SEO in 2018: 6 Trends to Keep An Eye On

Posted on 27 December 2017
Organic SEO in 2018: 6 Trends to Keep An Eye On
If one of your New Year's resolutions is getting your SEO in check and really focusing on improving that organic ranking, we've got some trends to keep an eye on if you're going to reach your digital goals like the boss you are. Organic search results is a topic some fear, othe...
Posted in:Search Engine OptimizationContent MarketingWebsite Performance   Comments

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What is Retargeting and Should You Be Leveraging It?

Posted by Bloomtools Canada on 11 September 2020
What is Retargeting and Should You Be Leveraging It?
Retargeting, also known as remarketing, is a marketing technique used to recapture the attention of people who have shown interest in your produc...
Posted in:Search Engine MarketingOnline Marketing   Comments

What is E-A-T? (and Why it's important for SEO)

Posted by Bloomtools Canada on 28 August 2020
What is E-A-T? (and Why it's important for SEO)
What Does the E-A-T Acronym Stand For? The E-A-T acronym stands for Expertise, Authority and Trust, and was created by Google. Your website...
Posted in:Search Engine MarketingInternet MarketingSearch Engine OptimizationBusiness Development   Comments

A Brief Guide to Online Customer Service Tools

Posted by Bloomtools Canada on 17 August 2020
A Brief Guide to Online Customer Service Tools
Customer service is the backbone of any business. It's impossible to run a company without it, and customers tend to share their experiences ...
Posted in:Customer EngagementBusiness Development   Comments
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