15 Canada 150 Campaigns - Best of Emotional Marketing
Posted by Boaz Willinger
on 29 June 2017
 "15 Canada 150 Campaigns - Best of Emotional Marketing")
With Canada Day around the corner, we've been taking note of some of the great marketing initiatives and awareness campaigns that are being pushed out. This year in particular has marked an interesting turn in marketing - a move from traditional advertising towards emotional advertising.
...
| Posted in:Social MediaVideo AdvertisingCustomer EngagementBranding |
Defining Your Target Audience in 5 Easy Steps
Posted by Boaz Willinger
on 29 May 2017
 "Defining Your Target Audience in 5 Easy Steps")
When it comes to capturing your target audience, it's interesting to note how some businesses capture more attention and interest than others.
These businesses manage to capture their target audience because they focus their energies into the niche of that audience. Rather than trying ...
| Posted in:Website PerformanceCustomer EngagementOnline Marketing |
Bloomtools Canada Receives Franchisees' Choice Designation at CFA National Convention
Posted by Boaz Willinger
on 26 April 2017
 "Bloomtools Canada Receives Franchisees' Choice Designation at CFA National Convention")
(Vaughan, Ontario) Monday, April 26, 2017 -
Bloomtools Canada was honoured to be a recipient of the Franchisees' Choice designation on April 3, 2017 during the Gala Awards Presentation at the 26th annual Canadian Franchisee Association (CFA) National Convention in Niagara Falls, Ontari...
| Posted in:NewsFranchisingBusiness Development |
6 Spring Cleaning Tips for your Website
Posted by Boaz Willinger
on 24 April 2017
 "6 Spring Cleaning Tips for your Website")
Spring is here! Despite the rainy days ahead we're all looking forward to sunshine, outdoor activities, and the fresh scent of everything green. Spring brings the promise of a fresh start after a sleepy winter season so it's no surprise that some of us ritualistically clean and air out...
| Posted in:Social MediaContent MarketingWebsiteBrandingOnline Marketing |
Email Marketing Anti-Spam Guide
Posted by Boaz Willinger
on 24 March 2017
 "Email Marketing Anti-Spam Guide")
In 2014 Canada introduced the CASL (Canada's Anti-Spam Legislation) with the purpose to emulate the American CAN-SPAM Act of 2003. The act was introduced to set standard rules for commercial emails. More specifically, the act was introduced to regulate any communication that may be a comme...
| Posted in:NewsEmail MarkertingCustomer Engagement |
 "The Three Best PPC Platforms You Should Try (That Aren't Google or Facebook)")
 "Marketing Stories: Our Favourite Superbowl 2020 Ads")
 "Looking Ahead to Paid Search Advertising Changes in 2020")
