Marketing Tools 101 : What You Need In Your Marketing Backpack

Posted on 20 August 2018
Marketing Tools 101 : What You Need In Your Marketing Backpack
When the forces of parental glee meets student sorrow, it can only mean one thing : back-to-school is upon us. That means shopping for new books, pencils, Avengers T-Shirts and replenishing those backpack supplies. In the spirit of the most wonderful time of the year (for parents), we'...
Posted in:Business DevelopmentWeb DevelopmentWebsite Performance   Comments

Why Google My Business is Essential to Small Business

Posted on 19 July 2018
Why Google My Business is Essential to Small Business
While internet users see nothing more than links and text on Google's search engine results pages (SERPs), marketers and small business owners see a digital battlefield. The clash for land (SERP space) between listings, websites, ads, maps, and text makes it difficult for small businesses ...
Posted in:Search Engine OptimizationMobile MarketingBusiness DevelopmentBranding   Comments

The Forensics of Law Firm Marketing

Posted on 28 June 2018
The Forensics of Law Firm Marketing
Law firms and lawyers can't depend on a sterling reputation or their skill sets alone to keep a steady flow of clients coming into the office. Many industries acquire the majority of their clients online these days, and that includes he legal field. But the world of law firm marketing ...
Posted in:Business Development   Comments

Google Chrome 68 - Putting the S in HTTPS

Posted on 28 May 2018
Google Chrome 68 - Putting the S in HTTPS
In October 2017 we told you about Google's wish to push more stringent security measures for its users by making SSL certificates mandatory.  In a statement this February, Google announced that a secure internet is coming our way in a month's time and explained what benchmarks...
Posted in:Search Engine OptimizationWebsite PerformanceNews   Comments

Bloomtools Receives Franchisees' Choice Designation at CFA National Convention

Posted on 3 May 2018
Bloomtools Receives Franchisees' Choice Designation at CFA National Convention
(Vaughan, ON) April 27, 2018 - Bloomtools Canada was honoured as a recipient of the Franchisees' Choice designation on April 23, 2018 during a Gala Awards Presentation at the 27th annual Canadian Franchise Association (CFA) National Convention in Ottawa, Ontario. The Franchisees' C...
Posted in:Behind the ScenesFranchising   Comments

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Are You Keeping in Touch With Your Clients? This is How to.

Posted by Bloomtools Canada on 7 October 2020
Are You Keeping in Touch With Your Clients? This is How to.
68% of all people leave a business, because of 'perceived indifference' - What are you doing to keep your clients? The relationship bet...
Posted in:Lead GenerationInternet Marketing   Comments

18 website updates to consider before reopening after COVID-19

Posted by Bloomtools Canada on 23 September 2020
18 website updates to consider before reopening after COVID-19
Canadian businesses are starting to re-open again and now it's time to update your website with the information necessary to facilitate a suc...
Posted in:Search Engine OptimizationCustomer EngagementBusiness Development   Comments

What is Retargeting and Should You Be Leveraging It?

Posted by Bloomtools Canada on 11 September 2020
What is Retargeting and Should You Be Leveraging It?
Retargeting, also known as remarketing, is a marketing technique used to recapture the attention of people who have shown interest in your produc...
Posted in:Search Engine MarketingOnline Marketing   Comments
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